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Talk: Marketing Scents and the Anthropology of Smell
Venue: P5-01, Graduate House, HKU
Date: 27 September 2007 (Thursday)

Department of Japanese Studies in the School of Modern Languages and Cultures is proud to present a talk by Professor Brian Moeran entitled: ‘Marketing Scents and the Anthropology of Smell’. The talk is one of a series of workshops organized by the Department of Japanese Studies as part of its postgraduate degree programme.

In this talk, Professor Moeran will examine the situated meanings of smell in the production and consumption of incense in Japan. Arguing that neither anthropology nor marketing – in spite of certain shared methodological and theoretical concerns – has been particularly successful in examining smell itself (as opposed to the socio-cultural aspects thereof), Professor Moeran will show how both incense manufacturers and retailers need to consider factors – like colour coordination, packaging and naming – that are extraneous to smell and incorporate them into their practices in order to create and sustain olfactory taste among contemporary Japanese.

"Marketing Scents and the Anthropology of Smell"  

About the speaker:
Brian Moeran is Professor of Culture and Communication at the Department of Intercultural Communication and Management, Copenhagen Business School. A social anthropologist by training, he has written widely on advertising, art and aesthetics, ceramics, fashion magazines and other media forms, primarily in Japan. Among his more recent publications are The Business of Ethnography (2005) and Ethnography at Work (2006, both published by Berg). He is Director of Creative Encounters, a four-year research programme focusing on the socio-economic organization of creative industries and funded by the Danish Strategic Research Council (2007-2011).

Date/Time: 27/09/2007 16:00-18:00
Venue: P5-01, Graduate House, HKU
Language: English

All are welcome to attend.
The workshop will be conducted in English.

Should you have any enquiries, please feel free to contact Cheng Lucilla by email at or by phone at 2859-2000.

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