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Talk: GEOX - An idea is worth more than a factory
Venue: Global Lounge HKU
Date: 13 September 2007 (Thursday)

We, in cooperation with The Consulate General of Italy and Italian Chamber of Commerce in Hong Kong, are honoured to have the Chairman of GEOX International Srl, the impeccable and well-known shoemaker in Italy, give us a business talk at Global Lounge on Sept 13, Thursday from 1245pm to 145pm.
We believe it is a precious chance for our students to learn more insight from such a successful European businessman, and how a simple idea of his own could bring such a great success in his business.
Details of the talk are as follow,

GEOX : An idea is worth more than a factory
Date : September 13, 2007 (Thursday)
Time : 12:45pm to 1:45pm
Venue : Global Lounge HKU
This talk is co-organized by The Consulate General of Italy and Italian Chamber of Commerce in Hong Kong.
Below are the biography and talk abstract for your reference.
Mario Moretti Polegato, the creator of the ‘breathable shoe’ concept, is the chairman of the GEOX group.  Mr. Polegato has gained degrees in Wine Technology and Law, initially took up a management role in his family’s agricultural and wine business.  However, his idea for a unique breathable and impermeable rubber sole led him to found the GEOX group in 1995.  In 2003, Mr. Polegato was elected “Best Italian Entrepreneur in the World” by Ernst & Young Global. The Italian President conferred on him the titles of “Cavaliere del Lavoro” in 2006 and “Grand’Ufficiale al Merito della Repubblica Italiana” in 2007.  Mr. Polegato also spends a lot of his time lecturing at major European universities, sharing his experience and thoughts on the importance of ideas and innovation with students from around the world.

Abstract :
The result of a short walk taken during a break between speeches at a wine business trade fair, the idea for a “breathable shoe” led to the founding of GEOX, a company that is today a leader in the Italian and international shoe industry, with over 600 retail outlets in more than 60 countries worldwide.  Mr. Polegato will share his thoughts on the importance of innovation in product development and technology, and how a simple idea can lead to the establishment of a globally successful company.

For enquiries, you are more than welcome to contact Ms Lucilla Cheng at 2859-2000 or

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