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Talk: From the U.S. to Asia: Localizing American Animation for Asian Markets
Date: 16 November 2011 

The School of Modern Languages and Cultures has the pleasure of inviting you to the following talk:

From the U.S. to Asia: Localizing American Animation for Asian Markets

Sanoop Luke
Date: Wednesday, November 16
Time: 3 p.m.
Venue: Meng Wah Complex, T2, HKU
About the Speaker:
Sanoop Luke is Associate Director of Business Development for Turner Broadcasting in Hong Kong. He is responsible for managing the commercial development of original Kids/Animation content - TV series, movies, and shorts - produced in Asia-Pacific for local and global audiences. Sanoop started his career with NBC Universal in New York. He holds a BA in Economics from Emory University.
About the talk:
Turner Broadcasting owns and operates some of the leading news, entertainment, and animation TV networks in the world, including Cartoon Network, CNN, and TCM. This session will highlight some of Turner's Asia-based content initiatives, focusing specifically on the Kids/Animation genre. The session provides a case study on how an American/Western media company has successfully adapted to local Asian markets (India and Japan).

All are welcome.

For enquiries, please contact Dr. Gruenewald (

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