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Workshop: Inventing Commercial Culture in East Asia - A historical study on Advertising
 
 
Date: 11-12 December 2010 
 

The School of Modern Languages and Culture invites you to the Workshop on

Inventing Commercial Culture in East Asia: A historical study on Advertising

Date: Dec 11 & 12, 2010
Venue: KK 605, K.K. Leung Building, HKU campus
Organizer: School of Modern Languages and Cultures, The University of Hong Kong
Languages: English, Japanese and Chinese (Putonghua)

Abstract:
Advertising is primarily a means used by modern capitalist management to expand sales. As historical materials which reflect a certain society's politics, economic and social conditions, advertisements can also open up new points of view in the fields of advertising history, political history, social history and media studies, and provide important perspectives in understanding the political and economic meanings of the mutual cultural exchanges in the field of advertising of non-Western societies such as China and Japan in their processes of modernization.

By regarding advertisements as a form of popular culture and commercial culture, this workshop intends to look into the commercialization of modern culture in such East Asian societies as China, Japan, Taiwan and Hong Kong. It examines how the modern commercial cultures were invented and permeated in the economic, cultural and political systems in these societies and cast influence on the social lives of the people in the region. Issues regarding mutual cultural exchange and economic network in the field of advertising will also be discussed.

For more information about the workshop, please check the Program
Agenda at:  http://www.hku.hk/japanese/files/2010121112workshop.pdf

Enquiries:  Dr. Wu Yongmei at 22194068 or (ywua2000@hku.hk); Ms. Maggie Lau (maggiera@hku.hk)

 
 
     
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