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Talk: Geox - How a Simple Idea Can Lead to a Fortune
 
 
Date: 28 September 2009 
 

CEO Forum co-organised by:
Faculty of Business & Economics
School of Modern Languages and Cultures
(supported by the Consulate General of Italy in Hong Kong and Macau)

presents

Geox: How a simple idea can lead to a fortune

Mr. Mario Moretti Polegato
Founder and Chairman, Geox Group

Date/Time: 28/09/2009 12:45-13:45
Venue: Library Extension Building LE1
Language: English

Abstract:
A short walk taken during a break between speeches at a wine fair in Nevada where Mr. Moretti Polegato was promoting the family's wine business in the early 1990s, inspired the idea of a "breathable shoe" and led to the founding of Geox, a company that is currently ranked the number one footwear brand in Italy, and the number two worldwide in the lifestyle-casual footwear segment (*). Established only 14 short years ago, Geox is an amazing corporate success story.

The Founder and Chairman of Geox Group, Mr. Mario Moretti Polegato, will share his experience and thoughts on the importance of innovation in product development and technology. He will expand on how a simple idea can lead to the establishment of a globally successful company that sold over 20 million pairs of shoes and over 2 million items of clothing in 2008 and has retail stores in 68 countries worldwide.

*as rated by the trade magazine Shoe Intelligence

About the Speaker:
Mr. Moretti Polegato holds degrees in Wine Technology and Law. In 2003, he was named "Best Italian Entrepreneur in the World" by Ernst & Young and is the recipient of several honours bestowed upon him by the Italian Government, including Grand Official of the State in 2006. He is keen to share his business experience with students and dedicates much of his time to lecturing at educational institutions around the world, most recently at the University of Florence, Ca' Foscari University of Venice, MIT, the University of Cambridge, and Imperial College London.  In May 2009, he accepted the Mediobanca Prize for 'Most Dynamic Company' awarded to Geox by Italy's leading investment bank.

Mr. Moretti Polegato will be introduced by Mr. Alessandro De Pedys, Consul General of Italy in Hong Kong and Macau.

Registration instruction:
Registration is open from 15/9/2009 to 23/9/2009 on a first-come-first serve basis. The registration quota for this event is 150. Registrants  will be put on a waiting list if the registration quota is full.

For registration, please visit:
Staff : http://www.fbe.hku.hk/application/bba/other/CEOForum2009.Staff.Reg
Student: http://www.fbe.hku.hk/application/bba/other/CEOForum2009/

Should you have any enquiries, please feel free to contact Ms. Georgina Challen by email at gchallen@HKUCC.hku.hk or by phone at 22194404.

 
 
     
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