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Talk: The Image of Spain in Contemporary Spanish Cinema
Date: 23 September 2008 (Tuesday)

The School of Modern Languages and Cultures of the University of Hong Kong have the pleasure of inviting you to a talk:

The Image of Spain in Contemporary Spanish Cinema: Branding the Nation, Branding Places

Talk by Dr. Alfredo Martinez-Exposito
University of Queensland, Australia

Date: September 23, 2008 (Tuesday)
Time: 3:00 to 4:00 pm
Venue: Convocation Room, Room 218, Main Building
Language: English

Theories related to ‘place branding’ – such as nation, region or city branding – provide an exciting new approach to the study of cinematic representations of human communities. In this talk, Alfredo Martinez-Exposito will comment on films by some of the most internationally acclaimed Spanish filmmakers and film stars – including Pedro Almodóvar, Penélope Cruz and Javier Bardem – as well as films from regional centres in Barcelona and the Basque Country. The talk will seek to assess the contribution of Spanish cinema – the 6th world film market – to the successful repositioning of Brand Spain as one of the most desired destinations in recent years.

About the speaker:
Alfredo Martinez-Exposito is Head of the School of Languages and Comparative Cultural Studies at the University of Queensland, Australia; past President of the Association for Iberian and Latin American Studies of Australasia and Fellow of the Australian Academy of the Humanities (European Section). He has published extensively on Spanish contemporary literature and film and on the geopolitics of the Spanish Language.

Click on this link to download the poster

For enquiries, please contact Ms. Georgina Challen (2219 4404 /

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